As a junior consultant and a recent university graduate in business and system development, I have always been drawn to the process of decision-making in the field of business. It is a complex process that requires a combination of knowledge, expertise, and contextualized data. According to management research, decisions are often derived from a combination of these factors, which ultimately determine a company’s level of success.

However, it is important to note that data can often be abundant and complex, and it requires significant resources to refine and structure. In my first business position during my studies, I was tasked with manually sorting through emails and copying numbers from spreadsheets. When I introduced my superior to the Rules function in Outlook, I was able to automate one of my two main tasks, which allowed me to focus on more important aspects of the job.

This experience taught me about the synergic relationship between technology and business, and how digital transformation is a phenomenon that raises both opportunities and concerns. While firms may feel coerced to innovate processes to retain their competitive advantage, employees may feel insecure in this new landscape. Digitalization brings forth a plethora of new solutions, ranging from minor automation to complex AI, powerful enough to make significant contributions to decision-making processes.

As a consultant, I recognize the importance of balancing technological advancements with human expertise in the decision-making process. While technology can provide solutions and streamline operations, it is ultimately the human element of building strong relationships and making informed decisions grounded in knowledge and experience that truly drives a company’s success.

In conclusion, decision-making is a crucial aspect of business success that requires a combination of knowledge, expertise, and contextualized data. While digital transformation presents opportunities and challenges, it is important to remember the importance of balancing technology with human expertise in the decision-making process. My goal is to help companies navigate this complex landscape and leverage technology to achieve their business objectives while building strong relationships and making informed decisions.